ASDA Quiet Hours

Quieter Hour

We’ve trialled having a ‘quieter hour’ in stores since 2018, during the quiet hour we dim the lights and turn down the music. Quieter hour is a permanent fixture across our stores from 2pm to 3pm on Mondays to Thursdays to help alleviate the pressure of shopping and increase inclusivity for those with hidden disabilities and additional needs.
As part of our ongoing activity, around 85,000 Asda colleagues were trained to be Sunflower Allies within the Hidden Disabilities Sunflower Scheme in 2021 and we made 14,000 sunflower lanyards available to customers in our stores.  The sunflower lanyards provide a symbol people can wear to indicate they have a hidden disability.